The Saree Seller
Recently i had a visit to a saree shop with the two influential women in my life, my mom and sis :) And it was an experience i won't be forgetting for quite some time. Actually i was fooled into coming for (saree) shopping, which i was foolishly thinking would be a fun exercise where i shall roam around the mall, and pick some good things for myself. But, the fun ended when my sis asked me to take a detour from the "road to the mall", and at that moment it struck me, this is it, i should have seen this coming :D
Once inside the shop, since i didn't have anything to do (i obviously can't understand or relate to the terminology they use while referring to the sarees and their various avatars), i started having a look around and got stuck at the most amazing selling procedure i had witnessed in recent times.
The protagonist of this scene is the man who is making the sale, that is the one who is showing the sarees to the women, and believe me that is not the only thing he does. His KRA might be actual sales, but his job specification/responsibilities is/are quite enormous. If i could list them in a bulleted form, the following would be his process of sale:
* Ask the customer about their preference of style/range/fabric
* Show them some sarees, and try convincing them on as many as possible
* When you have reached the point where the women have still not shown that glint in their eye, bring that "special" saree which you think would make them nudge from their "not buying" status.
* Once you know that they are definitely gonna pick up "atleast" one, confuse them with colours and variety, and constantly argue about how they are letting go of an absolute marvel, which
would have gelled perfectly with their personality.
* Not even once in this entire process could you allow your eyes to take off from theirs, because your actions/suggestions should follow the customer's reactions (and eyes tell them all :))
* During the process, if the women are talking between themselves, use all your energy (and if possible, science :P) to hear as to what is their point of worry/confusion/deliberation and strcuture your sale according to that.
* If they have started to pick some sarees from the lot, consider it a positive sign, and try convincing them to pick up as many as u can.
* Once they are done with the filtering, and you see that it might be possible that they buy more than one, start praising each one in their own light, and make them buy quite a lot of them :P
* If you see that they have made up their mind on buying just 1, be smart and advice them to pick up the expensive one (which should obviously look good at them)
Whoo! What a task! I was awestruck by the skill set that the salesman possessed, and how specialized and typical this selling process was. Hats off to all those who deal with the most confused/not ready to listen/intentionally exaggerating their requirements/always ready to blame the shop for not having what they want/highly indecisive set of customers that one could ever have.
Once inside the shop, since i didn't have anything to do (i obviously can't understand or relate to the terminology they use while referring to the sarees and their various avatars), i started having a look around and got stuck at the most amazing selling procedure i had witnessed in recent times.
The protagonist of this scene is the man who is making the sale, that is the one who is showing the sarees to the women, and believe me that is not the only thing he does. His KRA might be actual sales, but his job specification/responsibilities is/are quite enormous. If i could list them in a bulleted form, the following would be his process of sale:
* Ask the customer about their preference of style/range/fabric
* Show them some sarees, and try convincing them on as many as possible
* When you have reached the point where the women have still not shown that glint in their eye, bring that "special" saree which you think would make them nudge from their "not buying" status.
* Once you know that they are definitely gonna pick up "atleast" one, confuse them with colours and variety, and constantly argue about how they are letting go of an absolute marvel, which
would have gelled perfectly with their personality.
* Not even once in this entire process could you allow your eyes to take off from theirs, because your actions/suggestions should follow the customer's reactions (and eyes tell them all :))
* During the process, if the women are talking between themselves, use all your energy (and if possible, science :P) to hear as to what is their point of worry/confusion/deliberation and strcuture your sale according to that.
* If they have started to pick some sarees from the lot, consider it a positive sign, and try convincing them to pick up as many as u can.
* Once they are done with the filtering, and you see that it might be possible that they buy more than one, start praising each one in their own light, and make them buy quite a lot of them :P
* If you see that they have made up their mind on buying just 1, be smart and advice them to pick up the expensive one (which should obviously look good at them)
Whoo! What a task! I was awestruck by the skill set that the salesman possessed, and how specialized and typical this selling process was. Hats off to all those who deal with the most confused/not ready to listen/intentionally exaggerating their requirements/always ready to blame the shop for not having what they want/highly indecisive set of customers that one could ever have.
posted by Rohit Mahajan at
6:37 AM
2 Comments:
Saale... Saree-selling me bhi KRA, specifications, skill set jaise word daalke dikhaa diyaa naa ki tu Sales me jaane wala hai! :P
U seem to have been overawed by saree-selling. So do v see a RM Silks outlet popping up somewhr?! :P
By
Naresh, at 10:19 PM
lol, u know better, khali dimaag shaitaan ka ghar :D
yeah, Silks outlet ain't a bad idea, dont be shocked if i come asking for money for the business idea u just gave :P
By
Rohit Mahajan, at 11:50 PM
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